MS My world
Client: Merck
Multiple sclerosis most often affects the young, working age population, between the ages of 20 and 40, and is the most common cause of non-traumatic disability in people under the age of 30.
With the MS My World campaign, we presented the human stories and personal struggles of brave people who refuse to live in the shadow of illness and rightly expect greater social support.
MS My World is an awareness campaign dedicated to symptom recognition, early diagnosis and timely introduction of modern therapy.
Area: Raising Awareness